JON FLANNERY

The Pure Experience: a 2019 Super Bowl film starring Zoë Kravitz that disrupts the most chaotic event with a whisper. Using ASMR, a sensorial, meditative technique meant to soothe the listener, Zoë calmly delivers the organic product’s key benefits while introducing a niche, natural therapy to hundreds of millions of viewers.

NCAA tournament fun with Chuck, Spike and Sam. With special guests Larry Bird, Jim Nantz, Garth the Visigoth and Dolly the goat. The integrated campaign consists of multiple broadcast spots, OLV, digital, social, OOH, and an in-stadium presence at the Final Four.

It takes a freak to make a sub that’ll make you freak.

Can great advertising alone save a dying brand? Definitely not. But we had a lot of fun trying.

When parents learn their unborn child has Down syndrome they have about 10 days to decide whether to proceed with the pregnancy. Many turn to Google in search of information. But what if we could have the true experts answer their questions?

On World Water Day, we transformed Getty Images iconic symbol, the watermark, and used it to tackle the water crisis. What started as a day is now Getty Images ongoing commitment to the water crisis.

KFC was looking for a way to boost bucket sales durning the notoriously slow holiday season. We came up with possibly one of the smartest, dumbest innovations in QSR history.

Need, no. Want, hell yes.

In 2015, same sex marriage in Canada had been legal for 10 years. In the United States, the Supreme Court finally agreed to hear the case. We took this moment to ask a provocative question: isn’t now the time to correct the error of denying so many memories for so long?

All work out and no play makes you a robot. Don’t be a robot. It’s only worth it if you enjoy it.

Academy Sports + Outdoors was founded in 1938 by Art Gochman who believed that sports and outdoors should be accessible to all and built a reputation throughout the Texas and the south east as a fair price retailer for the every person. We took that origin story, added a speech by JFK, and launched our brand campaign at the 2017 Cotton Bowl.

A Dash of sweet with a whole lot of heat.

We partnered with Chlöe Bailey to drop Make ‘Em Sweat — a sweet, yet fiery hot sauce available exclusively for DashPass members.

This first-of-its-kind, limited edition release for the brand sold out in less than 45 minutes.

The story of how a Facebook post became a kitchen utensil.

7-11 makes over 1500 private label snacks. That’s a crazy number. As crazy as it is, it seemed only logical to us that you’d need a crazy number of pockets to carry them all.

Ontario isn't high on many people's list for places they'd most like to go.  In fact, even among Ontarians, the province has a fairly plain reputation.  But if you look beyond the vanilla wrapper, there's far, far more to it than you might suspect. We positioned Ontario as a province that plays with your mind just a little bit.  We so instead of a commercial, we launched with a riddle.

We've become so used to the absence of human interaction in so many places - like banking - that when we encounter its presence it sometimes surprises us.  We call it The BMO Effect.

Kmart pretty much invented layaway and then reinvented it by removing the restrictions and conditions most retailers use to limit what customers can and can’t buy on time.

A road is somebody else’s idea of where to go and how to get there. This commercial aired during the 2018 Super Bowl and asked what if you were free to explore your own ideas?

The NBA All-Star 2016 was coming to Toronto. The city was about to see an influx of very, very tall people and as the official sponsor of the NBA All-Star game, BMO wanted to make their stay was as comfortable as possible. A 10–foot tall ATM was just what the chiropractor ordered.

For too long, plus size women have been told there’s something wrong with them. That has to change. Introducing BCG plus. Activewear for all women.

Made from presentation to finish in six days and intended to run on Election Night in November 2016, the spot was pulled at the last moment and only appeared once - on Inauguration Day.  Exact audience numbers for the spot were vigorously disputed.

Everyone knows Sharpie makes big, fat markers. But they also make some of the thinnest. To demonstrate just how thin Sharpie Ultra Thin markers are we wondered “what’s the smallest, tiniest surface we can draw on?” Here’s the answer.

Adopting a pet is a good thing.  But it can take a little while for everyone to get used to the new living arrangement.

Michael Jordan did things no one ever did before. Including retire twice. We took the occasion of his second return from retirement to ask the question “what would happen if the older, wiser Jordan took on his younger self one-on-one?”

When you ask people why they don't go to the Toronto Jewish Film Festival the most common answer is "because I'm not Jewish."  We were curious why that logic doesn't apply to other things.  Like what kind of car you drive.

At Kmart, you can get in and out in 5 minutes. It’s very convenient.

A travel film.  Brought to you by the agave plant.